Leading Companies. Powered by Women.
Over 100 Canadian companies to watch. All creating natural and bio-based products that are better for people and the planet. All founded or led by women.

Meet Canada's Game Changers

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  • Genuine Taste

    Head Office: Québec

    Sector: Agri/Food Tech & Ingredients

    Genuine Taste is a B2B venture creating cultivated fat as an ingredient to improve the texture, taste, and nutrition of alternative meats. Putting the meatiness back in plant based sausages and burgers, Genuine Taste products help mimic the qualities that consumers love about traditional animal products – juiciness, mouthfeel, cooking functionality – at a significantly lower emission rate, while eliminating the need to harm animals. Alternative protein is considered one of the most important solutions for reducing greenhouse gas emissions. Genuine Taste uses leading edge technology to unlock the potential for accessible, alternative protein products to reduce the impact of the way we eat.

    Emily Farrarco


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About the Report

The Game Changers report is an initiative of Natural Products Canada (NPC), a national organization committed to identifying and supporting high potential early stage bio-based innovation that is better for people, animals and the planet. Recognizing a high number of female-led/founded companies within its network, the Game Changers report is designed to highlight the incredible contribution of these companies. NPC’s Game Changers reports have become a valuable resource for investors, funders, corporations and retailers looking for their next opportunities, suppliers and partners. This special #IWD2023 edition showcases some of the best Canadian companies that also happen to have women in crucial roles of leadership, origination or ownership. As such this Game Changers report is an essential tool for those seeking to support exceptional and equitable Canadian companies.

Our Methodology

Using a Canadian recruitment campaign, NPC invited applications from female led or female founded companies working in natural products or bio-based industries. Applicants were asked questions to assess three main areas: innovation, sustainability and growth. Applicants provided data around current sales, recent progress, sustainability efforts and audits, and sales forecasts. Given the highly innovative nature of the field, there was extensive variability in stage of the applicants (ie companies still in the R&D phase with no sales, all the way to companies with significant market traction and multi-milllion dollars in sales). To accommodate this variability, applications were evaluated based on the level of progress and potential appropriate for the stage of their company.