Expanding on a beloved comfort food

Chickapea’s initial product success was opening doors to product diversification, but they needed data to pick their spots for growth

The Opportunity

Chickapea was already well established in the protein pasta category, capitalizing on their unique pasta recipe that was high on protein and fibre and free from gluten. But today’s busy lifestyle means consumers are looking for quick and easy ways to eat healthy, delicious meals. 

The Challenge

Chickapea’s sales in both the US and Canada were great. But they wanted to expand the number of opportunities for customers to enjoy their product. By incorporating new and extended product formats, they knew they could attract new customers and increase sales from those already familiar with their products. 

NPC’s Solution

NPC provided Chickapea with over $21,000 to conduct key research into the types of new products and product extensions they should pursue. Working with a seasoned market study firm, they discovered the key values of their customers, and the preferences they had for ease of use and flavour. The study helped them decide on a new line of one pot pasta meals that offer all the convenience of a boxed mac and cheese that is creamier, healthier and tastier.