Food as medicine
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Scaling medical nutrition products for surgery.
The essential components of a business model for scaling medical nutrition products
The Opportunity
With an aging population, the number of surgeries, such as hip and knee replacements, is on the rise. These surgeries are physically demanding, with experts comparing them to being as stressful on the body as running a marathon. Unfortunately, many patients lack the necessary nutrition to support an accelerated recovery.
The Challenge
Enhanced Medical Nutrition (EMN) has developed an evidence-based nutrition program that provides key nutrients needed to help patients prepare better and recover faster from surgery. With years of clinical trials, data, and physician endorsements, they knew they had a winning product. Now they needed a business model to help them get their game-changing product to as many patients as possible.
Our company has conducted extensive research to scientifically validate the clinical data for patients using our products before and after surgery. NPC’s support has been instrumental in optimizing our business plan, enabling us to scale effectively and reach more hospitals, surgeons and patients across North America
NPC’s Solution
EMN knew they needed to optimize their business model. NPC provided $25,000 through its Fast Track To Financing Program to help them refine and evolve the commercialization plan. With this work, EMN has developed a clearer value proposition and actionable strategies for engaging with important stakeholders, which has led to increased partner and investor engagement.
NPC is committed to the creation of natural products that are better for people, animals and the planet. We propel early-stage Canadian innovators with the advice, connections and capital they need to develop and de-risk their solutions quickly and efficiently.
Enhanced Medical Nutrition
Description:
Sector(s):
Food, Nutrition, FoodtechFunding Type:
Fast Track to FinancingProvince:
OntarioFunding Amount:
$25,000
Year of Funding:
2023
Name:
Eric Zimmerman
