Sustainable cleaning products
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Natural cleaning products.
Cleaning up the landscape of natural cleaning products
The Opportunity
The demand for safer cleaning products has escalated. Consumers and industry increasingly see the connection between harsh chemicals and excessive use of plastics, and the health of our bodies and our planet. InnuScience Group has developed a powerful range of cleaning products for both home and commercial use that use less plastic and are ecofriendly.
The Challenge
Novel offerings such as reduced plastic packaging require strategic communication and education to ensure the benefits are clearly understood. With a diverse range of bio-based product formulations and formats, InnuScience needed clear direction on how to position the products with their customers.
We were about to embark on a major new product line that would require investment into marketing and sales. The data we received through this project gave us clear direction to proceed.
NPC’s Solution
InnuScience found a strategic consultant to help them conduct a focused market study to pinpoint the most important product benefits for consumers. NPC supported this work with over $17,000 through its Fast Track To Finance Program. With this data to support them, InnuScience launched the new products at the Interclean annual trade show for the professional sector in May 2024.
NPC is committed to the creation of natural products that are better for people, animals and the planet. We propel early-stage Canadian innovators with the advice, connections and capital they need to develop and de-risk their solutions quickly and efficiently.
InnuScience Group
Description:
Sector(s):
Household, Personal CareFunding Type:
Fast Track to FinancingProvince:
QuebecFunding Amount:
$17,086
Year of Funding:
2022
Name:
Mathieu Lavigne
