Plant-based cleaning products
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Cleaning up household cleaning products.
Validating product-market fit for new home cleaning products
The Opportunity
It seems ironic. We clean our homes to be safe and healthy. But the products we use can actually introduce many harmful substances. Cleaning products and their harsh ingredients can stay on surfaces and make their way into our bodies, and worse yet, into our water systems and surrounding ecosystems. This has created a high demand for natural cleaning products that can perform as well as synthetic ones.
The Challenge
Naturfect developed a line of cleaning products under their Liquid Earth brand that delivered powerful cleaning performance without the environmental or health issues associated with traditional cleaners. Their success in developing initial formulas opened the door to product line expansion. But they needed to know which products were priorities for consumers – and what those consumers wanted.
We’re committed to making the healthiest, safest and most effective cleaning products in the world. The support from NPC helped us confirm that our products were exactly what consumers want.
NPC’s Solution
Naturfect knew they needed to work with a product marketing specialist to obtain valid, actionable market data. NPC provided $25,000 to conduct the market research with a consulting expert. The result? Naturfect built a strong case for not only the development of their next product launches, but also the key attributes to consider in their new Liquid Earth formulations.
NPC is committed to the creation of natural products that are better for people, animals and the planet. We propel early-stage Canadian innovators with the advice, connections and capital they need to develop and de-risk their solutions quickly and efficiently.
Naturfect
Description:
Sector(s):
Household, Personal CareFunding Type:
Fast Track to FinancingProvince:
OntarioFunding Amount:
$25,000
Year of Funding:
2023
Name:
Don Liddle
