Tapping into a whole new healthy living trend.

Partake’s award-winning craft beers are pioneers in the low/no alcohol movement

The Opportunity

For the rising tide of consumers choosing to reduce or remove alcohol from their lives, finding satisfying alternatives is key to adhering to that choice. For years, non-alcoholic (NA) beers were barely making the grade. But Partake saw the growing opportunity, and developed a line of craft beers that would give their alcohol-containing counterparts a run for their money in taste and sales. 

The Challenge

Partake was well on its way. Its delicious and low-calorie non-alcoholic craft beers were winning awards, customers and the interest of investors. They had established themselves as the number one NA brand in Canada, but investors wanted to see them tackle the US market. Partake needed an experienced salesperson to help them seize the opportunity for 10X sales growth. 

NPC’s Solution

NPC provided Partake with $31,750 through the Access To Talent Program to support the addition of a VP Sales to manage their sales strategy in the US. This was a game-changing move, leading to 250% increase in sales in the first year, a 100% increase in the next six months, bringing their store count above 1000, and helping them secure a $4M capital raise.