Plant-Based Architectural Coating Commercialization

Optimizing manufacturing workflows and automated quality control to meet national distribution demands.

The Opportunity

Latex and acrylic paints used in our living and working spaces are the single biggest source – 49% – of dangerous microplastics in the environment. Pure Paint is positioned to capture a meaningful share of the North American architectural paint market as regulators, architects, and consumers move away from plastic-based coatings. With growing demand for healthier indoor environments, sustainable construction materials, and circular manufacturing, Pure Paint’s petroleum-free, all natural microplastic-free coatings offer a category-defining solution aligned with regulatory, environmental, and market momentum.

The Challenge

A key step toward commercialization was ensuring scale readiness. Transitioning a bio-based paint to commercial scale manufacturing requires validating batch consistency, microbial control, and manufacturing workflows. Addressing these operational considerations supports confident production for retailer, architectural, and government demand.

NPC’s Solution

NPC’s Proof of Concept Program is supporting Pure Paint to optimize and increase production capacity to meet the demands of national-scale distribution. The trial includes the validation of manufacturing workflows and the integration of automated quality control protocols (such as real-time monitoring and check-weight systems) to ensure institutional-grade reliability. NPC is committed to the creation of natural products that are better for people, animals, and the planet. They propel early-stage Canadian innovators with the advice, connections, and capital needed to rapidly develop, validate, and scale transformative solutions.