Aura Inner Beauty is a ground breaking, high performance supplement company tapping into the fact that 92% of beauty shoppers believe that beauty is an inside job. With a range of natural ingredients, their liquids, powders, and oils target everything from skin and hair health to gut health and mental health. They focus on purity and potency to create clean supplement formulas made from Canadian grown and produced ingredients. The start-up has quickly turned heads, landing some of the most prestigious retailers across Canada and the US, including Bergdorf Goodman, Holt Renfrew, and Goop. In 2022 – a tough time for many young companies in the beauty industry – they increased sales by 64%, and have plans to grow their assortment of products, expand into prestige retailers in the UK, and increase their presence in the spa industry in 2023.