Borealie is reinventing the beauty industry with holistic, high quality skincare products inspired by the nourishing power of the St. Lawrence River. Their approach to beauty uses simple and effective ingredients, including algae from the St. Lawrence, and probiotics and blueberries from Lac St Jean, Quebec. 90% of their products are organic and locally sourced, promoting the natural active ingredients found from Quebec and Canada’s biodiversity, while supporting sustainable consumption and reducing greenhouse gas emissions caused by foreign extraction. The company will launch their first product in 2023, and intend to expand R&D to focus on the maternity, and pre and postnatal markets.