Genuine Taste is a B2B venture creating cultivated fat as an ingredient to improve the texture, taste, and nutrition of alternative meats. Putting the meatiness back in plant based sausages and burgers, Genuine Taste products help mimic the qualities that consumers love about traditional animal products – juiciness, mouthfeel, cooking functionality – at a significantly lower emission rate, while eliminating the need to harm animals. Alternative protein is considered one of the most important solutions for reducing greenhouse gas emissions. Genuine Taste uses leading edge technology to unlock the potential for accessible, alternative protein products to reduce the impact of the way we eat.
