Simply Go Natural Cosmetics is an organic hair and skin care manufacturer that makes natural plant-based, cruelty-free products. Their lineup includes special solutions for normal to severe dry skin, and even problem conditions like eczema and psoriasis. The haircare line is designed for curly, coily, wavy and textured hair, and can even help conditions like alopecia. Using organic oils and butters that are biodegradable and plant based, most of their ingredients are actually safe enough to eat, yet still highly effective. The startup has recently made the jump from farmers markets to retail distribution in Atlantic Canada, including 24 Sobeys locations, and also sells online through their digital storefront and Amazon.