Sweet Spot Labs are on a mission to elevate skin care for women’s intimate areas or ‘sweet spots’. They challenge the shame-based conventions of traditional feminine hygiene by creating a line of vulva-centric health products that are safe and effective for all ages and life stages. Their products only use clean, non-irritating ingredients and are safety tested by gynecologists. Their vegan, cruelty-free formulas are made with consciously-sourced ingredients, and their packaging uses reclaimed, recycled and biodegradable material whenever possible. They have successfully launched the brand in over 800 Ulta Beauty stores in the US, 1,200 Shoppers Drug Marts in Canada, and can be found online through Amazon, where they doubled sales in the last 12 months.