SOOTSOAP is an all natural, industrial-strength line of personal care products lab-developed for firefighter decontamination. Cancer is the leading cause of death for firefighters due to exposure to carcinogens present in smoke. Harnessing the power of Binchotan White Charcoal and other natural powerhouse ingredients, SOOTSOAP draws out harmful chemicals, pollutants, impurities and even the toughest odours to provide the deepest, most natural clean for skin and hair. Their products are human tested, firefighter approved, and safe for all skin types. Through partnerships and their distribution channels, SOOTSOAP has seen tremendous support from Canadas firefighting community, and they look forward to expanding to serve the firefighter community internationally in the US and Europe.